Versa Lane (“Versa Lane”, “we”, “us”, or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website, make a purchase, subscribe to our communications, or otherwise interact with us (collectively, the “Services”).

We are a nail tools store based in Canada and aim to handle your personal information in accordance with applicable privacy laws, including Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA) and relevant provincial legislation, where applicable.

By using our Services, you agree to the terms of this Privacy Policy. If you do not agree with any part of this policy, please do not use our Services.

1. Scope and Application

This Privacy Policy applies to:

  • Visitors to our website and online store

  • Customers who purchase products from Versa Lane

  • Individuals who subscribe to our newsletter or marketing communications

  • Anyone who contacts us via email, social media, forms, or other channels related to Versa Lane

This policy does not apply to any third-party websites or services that may be linked to or from our Site. Those services have their own privacy policies.

2. Information We Collect

We may collect the following types of information, either directly from you, automatically when you use our Services, or from third parties.

2.1 Information You Provide to Us

a) Account and Profile Information

  • Name (first and last)

  • Email address

  • Password (hashed/encrypted by our system or platform)

  • Shipping and billing addresses

  • Phone number (optional or when required for delivery)

b) Order and Transaction Information

  • Products purchased (e.g., nail tools, kits, accessories)

  • Order history and preferences

  • Payment method details (e.g., last four digits of a card, payment type) – Full payment card information is typically handled by our payment processor and not stored directly by us.

  • Delivery details, including carrier information and tracking status

c) Communication Information

  • Messages you send us via contact forms, email, or social media

  • Responses to surveys, reviews, and feedback forms

  • Participation in promotions, giveaways, or contests

d) Newsletter and Marketing Subscriptions

  • Email address and preferences when you subscribe

  • Consent status (opt-in / opt-out)

2.2 Information We Collect Automatically

When you access our Site, we may automatically collect certain information about your device and usage through cookies, logs, and similar technologies, such as:

  • IP address

  • Browser type and version

  • Device type and operating system

  • Pages viewed, links clicked, time spent on pages

  • Referring/exit pages and date/time stamps

  • General location information (e.g., city or region, based on IP address)

This information helps us understand how our Site is used, improve performance, and optimize your experience.

2.3 Information from Third Parties

We may receive information about you from third parties, including:

  • Payment processors (e.g., confirmation of payment or payment failure)

  • Shipping carriers (e.g., delivery status)

  • Marketing and analytics providers (e.g., aggregated usage data or campaign performance)

  • Social media platforms, when you interact with our profiles or campaigns

We use this information in accordance with this Privacy Policy and applicable laws.

3. How We Use Your Information

We use your personal information for purposes that are reasonable and necessary to provide our Services, including:

3.1 To Provide and Operate the Services

  • Processing and fulfilling orders

  • Managing payments, refunds, and returns

  • Creating and managing customer accounts

  • Delivering products and providing customer support

3.2 To Communicate with You

  • Sending order confirmations, shipping updates, and transactional emails

  • Responding to your questions, requests, or feedback

  • Providing important notices about changes to our Services, terms, or policies

3.3 To Improve and Personalize Your Experience

  • Understanding how customers use our Site and products

  • Enhancing website performance, security, and navigation

  • Customizing product recommendations and content based on your interests

3.4 For Marketing and Promotions

  • Sending newsletters, special offers, new product alerts, and promotions (with your consent, where required by law)

  • Running contests, surveys, or loyalty programs

  • Measuring and improving the effectiveness of our marketing campaigns

You can opt out of marketing communications at any time (see Section 8 below).

3.5 For Security and Legal Compliance

  • Protecting the security and integrity of our systems and Services

  • Detecting, preventing, and investigating fraud or unauthorized activities

  • Enforcing our Terms and other agreements

  • Complying with applicable laws, regulations, and lawful requests by authorities

4. Legal Bases for Processing (Where Applicable)

While Canadian privacy law does not typically use “legal bases” language in the same way as some other jurisdictions, we generally process personal information on the basis of:

  • Your consent (e.g., newsletter subscription, certain cookies or marketing)

  • Performance of a contract (e.g., completing orders you place with us)

  • Legitimate interests (e.g., improving our Services, preventing fraud, keeping our Site secure), where such interests are not overridden by your rights and interests

  • Compliance with legal obligations

You may withdraw your consent at any time where consent is the basis of processing (see Section 8).

5. Cookies and Similar Technologies

We use cookies and similar technologies (such as pixels and tags) to:

  • Keep you logged into your account

  • Remember your preferences (e.g., language, cart items)

  • Analyze traffic and usage patterns on our Site

  • Support marketing and advertising (including retargeting, where applicable)

You can manage cookies through your browser settings, including blocking or deleting them. Please note that disabling certain cookies may affect the functionality of our Site, such as your ability to stay signed in or keep items in your cart.

6. How We Share Your Information

We do not sell your personal information. We may share your information in the following limited circumstances:

6.1 Service Providers

We may share information with trusted third-party service providers who assist us in operating our business and providing the Services, including:

  • Website hosting and e-commerce platforms

  • Payment processors

  • Shipping and logistics providers

  • Email and marketing platforms

  • Analytics and reporting tools

  • Customer support tools

These service providers are authorized to use your information only as necessary to provide their services to us and are required to protect it appropriately.

6.2 Business Transfers

If Versa Lane is involved in a merger, acquisition, sale of assets, financing, or similar transaction, your personal information may be transferred as part of that transaction. We will take reasonable steps to ensure the confidentiality of your personal information and notify you where required by law.

6.3 Legal and Safety Requirements

We may disclose your information if reasonably necessary to:

  • Comply with applicable laws, regulations, or legal processes

  • Respond to lawful requests or legal authorities

  • Protect the rights, property, or safety of Versa Lane, our customers, or others

  • Detect, prevent, or address fraud, security issues, or technical problems

6.4 With Your Consent

We may share your information for other purposes with your explicit consent or at your direction.

7. International Data Transfers

Our Services may be hosted or processed in locations outside of your province, territory, or country, including in the United States or other jurisdictions. As a result, your personal information may be subject to the laws of those jurisdictions, which may differ from the laws in your home jurisdiction.

We take reasonable steps to ensure that any such transfers comply with applicable data protection laws and that your information remains protected.

8. Your Rights and Choices

Subject to applicable law, you may have the following rights in relation to your personal information:

8.1 Access and Correction

You may request access to the personal information we hold about you and ask that we correct or update any inaccurate or incomplete information.

8.2 Withdrawal of Consent

Where we rely on your consent to process your personal information, you may withdraw that consent at any time. This will not affect the lawfulness of processing based on consent before its withdrawal.

8.3 Marketing Communications

You can opt out of receiving marketing emails at any time by:

  • Clicking the “unsubscribe” link in any marketing email; or

  • Contacting us using the contact details in Section 12.

Please note that even if you opt out of marketing messages, we may still send you non-marketing communications, such as order confirmations, shipping notifications, or service-related notices.

8.4 Limiting Cookies

You can adjust your browser settings to refuse or delete cookies. Some browsers also allow you to enable “Do Not Track” signals; our response to such signals may vary depending on implemented technologies and legal requirements.

8.5 Additional Rights

Depending on your jurisdiction, you may also have additional rights such as data portability or the right to request deletion of your personal information. We will respond to such requests in accordance with applicable law.

To exercise any of your rights, please contact us as outlined in Section 12. We may need to verify your identity before fulfilling your request.

9. Data Retention

We retain personal information only for as long as reasonably necessary to:

  • Provide the Services and complete transactions

  • Meet our legal and regulatory obligations

  • Resolve disputes and enforce our agreements

  • Support legitimate business purposes (e.g., accounting, reporting, fraud prevention)

When personal information is no longer required, we will securely delete, anonymize, or aggregate it in accordance with our retention practices and applicable laws.

10. Security of Your Information

We take reasonable administrative, technical, and physical measures to protect your personal information from loss, theft, unauthorized access, misuse, or alteration. These measures may include:

  • Secure server and hosting environments

  • Encryption or tokenization for certain data in transit

  • Access controls and authentication measures

  • Regular monitoring and maintenance of systems

However, no method of transmission over the Internet or method of electronic storage is completely secure. While we strive to protect your information, we cannot guarantee absolute security.

You are responsible for maintaining the confidentiality of your account credentials and for any activity that occurs under your account.

11. Children’s Privacy

Our Services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we discover that we have collected personal information from a child under 13 without appropriate consent, we will take steps to delete that information as soon as reasonably possible.

If you believe we may have inadvertently collected information about a child, please contact us immediately (see Section 12).

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, you can contact us at:

Versa Lane – Privacy Inquiries
Email: [email protected]
Mailing Address: 235-9090 Av du Parc, Montréal, QC H2N 1Y8, Canada
Phone: +1 (438) 470-1593

We will do our best to respond to your request in a timely manner and in accordance with applicable law.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors.

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.